Retail is in a bad way, as anyone who reads the newspapers will tell you. At Castle Mall in Norwich, a bold new approach was needed. Part of the mall is converting to the Leisure Quarter, with a bowling alley, gym and other leisure activities coming soon.
The centre needed a fresh new look and when the owners decided to substantially upgrade the lighting to this area, they approached Elektra Lighting. We took the bold step of creating a feature of the main structural columns, cladding with translucent polycarbonate and backlighting with linear LED. A pulsing effect in the evening adds vibrancy and allows us to control the colour. Overall the effect is a dramatic shift in the feel of the centre, allowing it to add to the leisure experience and contributing to the success of this new purpose